About Us

Welcome to TheGood — a small brand built on a simple idea: not just good quality stylish products, but good products, made with love, intention, and an ethical mindset. 

After 30 years in retail, product development, and charity work around the world, our founder set out to create pieces that feel good to use and do good, too. 

The Tush Cush (our hero)

Our TheGood.co.nz Tush Cush (formerly the Misery Guts Tush Cush) is proudly Fairtrade trade made in Nepal from New Zealand wool, hand felted by talented makers we’re proud to call friends. 

Because each one is made by hand (not by machine), you may notice tiny variations, that’s part of the heart and soul of the piece, and what makes yours uniquely yours. 

Our promise

Our products will always be good — good style, good for the world, the heart, and the soul. 

Retailers / wholesale

If you’re a retailer and would like to stock TheGood Tush Cush, please get in touch via our contact page.

Thanks for taking the time to drop by.